February 2008 - London On Tap campaign

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The aim of the campaign is to remove the stigma attached when ordering tap water in London's bars and restaurants, while also promoting the excellent quality of tap water.

Former Mayor of London Ken Livingstone, London Assembly Member Jenny Jones, and Thames Water CEO David Owens

By using less bottled water, Londoners can help to cut carbon emissions associated with its production, storage, transportation and disposal.

Bottled water production emits 300 times more CO² than that of tap water.

Tap water is also 500 times cheaper.

The centrepiece of the campaign was a competition, open to London based designers, to design an iconic carafe made from recycled glass to be used in bars, restaurants and hotels across London to serve tap water to customers.

The competition commenced in May 2008 and ran until July 2008. It challenged designers to come up with a carafe design that matches good looks with environmental sustainability. Over 115 designers entered the competition, of which ten were shortlisted for final judging in November 2008.

The winning design 'Tap Top' was unveiled on December 1 by Mayor of London Boris Johnson. The carafe was mass-produced and went on sale to London's bars, restaurants and hotels in Spring 2009.

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